ABOUT US

Our story

SOLVING REAL PROBLEMS FOR REAL WOMEN

NEWRUSH is a Swedish beauty brand operated by NewPulse AB.

We started this journey 2025 because we saw how difficult it was for women to keep up with beauty routines while balancing busy lives. Salon visits are expensive, time consuming, and not always practical but feeling beautiful and confident should never be complicated.

That's why we created NEWRUSH.

Our press-on nails are made for women with real lives. Whether you're working long shifts, studying, raising a family, or simply love expressing yourself, our goal is to help you achieve a beautiful salon-quality look in minutes.

We believe beauty should be effortless, stylish, and accessible. Our collections are carefully selected to combine elegance, comfort, and convenience allowing you to switch styles whenever you want and feel confident every day.

At NEWRUSH, we're not just selling nails.

We're helping women feel confident, beautiful, and ready for whatever life brings.

Beauty in a rush. Confidence that lasts.

Luxury model wearing French Classic Ballerina press-on nails by NEWRUSH with elegant styling and timeless French manicure
Luxury model wearing French Classic Ballerina press-on nails by NEWRUSH with elegant styling and timeless French manicure

Quality

Our collections are made with PMMA (Soft Gel) material, chosen for its lightweight feel, smooth finish, and lasting comfort. Every set is selected to help you achieve an elegant salon-inspired look that feels as beautiful as it looks.

Comfort

Lightweight, comfortable, and easy to wear. Whether you're working, studying, traveling, or going out, NEWRUSH helps you enjoy beautiful nails without sacrificing comfort or convenience.

Community

Join our growing Instagram and Facebook community where women share inspiration, discover new collections, and celebrate beauty together every day.