ABOUT US
SOLVING REAL PROBLEMS FOR REAL PEOPLE
NEWRUSH is our brand name under our company newpulse AB . We started this journey because we saw how hard it was for people to keep up with beauty trends without breaking the bank or their schedules. Press-on nails and lashes are our answer to those pain points. We’re here to help you feel confident and glamorous in minutes, whether you’re a busy parent, a student on a budget, or someone who just loves switching up their look. Our products are designed to save you time, money, and stress while being kind to the planet.
BENEFITS
FAST APPLICATION TIME SAVING
Gorgeous, reusable press-on nails that last up to 2 weeks (and can be worn again & again). if used carefully No UV lamp, no damage, no dry time. Just prep, stick, and go. Perfect manicure anytime, anywhere for a fraction of salon prices.
REUSABLE
Press-on nails are reusable because quality ones like we have are made from durable materials (like acrylic/plastic) PMMA & ABS that don't easily break, chip, or lose shape, and they're designed to be removed, cleaned of old adhesive, and reapplied, making them a cost-effective, sustainable
VEGAN & CRUELTY FREE
Our press-on nails are completely vegan and never tested on animals.
Made from high-quality ABS & PMMA plastic or soft gel layers – no animal-derived ingredients (no gelatin, no keratin, no shellac, no carmine pigments) Adhesive tabs and nail glue are synthetic and vegan-formulated. All color pigments are synthetic or mineral-base Never, ever tested on animals
SUBSTAINABILITY
By choosing press-on nails and lashes, you’re investing in a low-waste, low-energy beauty routine that’s kind to the planet. You get stunning, trend-forward looks
QUALITY
We’re dedicated to delivering press-on nails and press-on lashes that combine stunning style with exceptional quality, using PMMA & ABS materials to elevate durability, aesthetics, and sustainability. As everyday people passionate about solving beauty challenges, we’ve set rigorous standards to ensure our products are safe, long-lasting, and eco-conscious, giving you confidence in every wear.
COMMUNITY
Our community is made up of people like you—busy parents, students, professionals, and dreamers who want stunning looks without the hassle, cost, or environmental impact of salon visits. Whether you’re rocking shimmering chrome press-on nails or dramatic press-on lashes, you’re part of a movement that values self-expression, affordability, and eco-conscious choices. We’re here to make beauty fun, inclusive, and empowering for all.
Join Our Beauty Evolution
We’re not a faceless corporation—we’re people like you, solving problems we’ve faced ourselves. With our press-on nails and lashes, we’re here to make your beauty routine faster, cheaper, and greener, so you can focus on feeling amazing. Try a set today and discover how easy it is to look incredible while doing good for yourself and the planet. Let’s sparkle together!