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Your Privacy Choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
Our story
SOLVING REAL PROBLEMS FOR REAL WOMEN
NEWRUSH is a Swedish beauty brand operated by NewPulse AB.
We started this journey 2025 because we saw how difficult it was for women to keep up with beauty routines while balancing busy lives. Salon visits are expensive, time consuming, and not always practical but feeling beautiful and confident should never be complicated.
That's why we created NEWRUSH.
Our press-on nails are made for women with real lives. Whether you're working long shifts, studying, raising a family, or simply love expressing yourself, our goal is to help you achieve a beautiful salon-quality look in minutes.
We believe beauty should be effortless, stylish, and accessible. Our collections are carefully selected to combine elegance, comfort, and convenience allowing you to switch styles whenever you want and feel confident every day.
At NEWRUSH, we're not just selling nails.
We're helping women feel confident, beautiful, and ready for whatever life brings.
Beauty in a rush. Confidence that lasts.
